Build Your Small Business Brand by Avoiding These 5 Common Pitfalls

Every business starts out with the hope of a bright future, but some companies just can’t build a solid reputation or overcome obstacles as they climb the ladder.

Building your company’s image, or branding, is as essential as the products or services you actually provide, and you’ll want to steer clear of these common mistakes.

Common Pitfalls of Branding

 

Offending Consumers

Crass humor, stereotyping and patronizing customers is rarely an effective branding method, but accidental offense is also avoidable. A diverse company and marketing team is one way to make sure you won’t step on any toes. In fact, if you can locate the consumers that the competition offends, you might find yourself a profitable niche. Read more